The province of Zuid-Holland is a bustling, diverse region with 3.6 million residents spread across nearly 3,000 square kilometers. It is the most densely populated province in the Netherlands, generating almost a quarter of the nation’s income.

The province proudly tackles the societal challenges of tomorrow and see countless opportunities, especially in Zuid-Holland, where so much comes together. Alongside other governments, entrepreneurs, and researchers, it's ready to seize these opportunities in innovative ways. It welcomes their ideas, collaborate to make them happen, and either partner actively or step back when others are better suited to take the lead. And when necessary, it makes tough decisions or steps in to steer the course. This is how it rolls up its sleeves to achieve the best results.